In the initial post, we mentioned the ‘White Paper’ publication was something that we were working towards, and across our social media (and indiegogo page) we’ve been going on and on about it. So I bet now you’re wondering what exactly it is, right? Well let me explain.. basically, White Paper will be an annual of all of the work from our team. It’ll be documenting the birth of Shift and cover all of the projects and briefs which the team take on. Think of it as a nice way for us to document the ‘method and the madness’ from approaching campaigns in more traditional ways to the more ‘creative’ methods we’ve tried. We’ve already sold a few copies through indiegogo and remember if you want to get your hands on one then you’ll be able to buy them at our event, Open For Business on Friday 26th October.