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Here is the final and fifth in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, he and his fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

Team life group
What is your name and where are you studying and/or what is your discipline?

I Am Roger Wilson, Graphic designer, Newcastle College

Have you enjoyed your time at SHIFT?

I have loved my time at shift it’s been excellent and extremely helpful

You were given a collaborative programme during your time at SHIFT do you think it helped you?

Yes, working as part of a team worked significantly well as it gave me an insight into working in industry with different disciplines and putting work together in a professional way

Do you feel you better understand the roles of your collaborative team?

Yes definitely, I now understand the roles of my team and how they coincide together

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?

Yes, working with other disciplines has changed me in the way of creating work to make things easier to work with

Do you feel you better understand the working of a Creative studio?

Yes, from working with shift I have a better understanding of how people work in the industry and how to structure my work in a collaborative way

Do you appreciate the need for research on a Creative project?

Yes, I now know that research is an extremely vital part of any project in the understanding and ‘putting together’ of a project fail to research prepare to fail

Do you appreciate the value of a brand statement?

Brand statement is incredibly vital as it portrays the company/project to its target audience/people who use it

Are you happy with the business concept and how it could be given to market?

Yes! Definitely, there is a gap in the market for this type of concept and the way it is given to the market is also brilliant

Do you think your skills were utilized sufficiently throughout the project?

Yes, I was clearly shown and given advice on how to enhance my skills and they were used very efficiently

Would you recommend Shift approach of collaborative working to others?

Yes!!!, I would recommend shift to anyone who wants to show off their creativeness and work with an excellent team of creative individuals

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Here is the fourth in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, he and his fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

Simon Roger Kirk

What is your name and where are you studying and/or what is your discipline?

My Name is Kirk Connor, I am currently studying Digital media at Newcastle College & I am a web Programmer/designer.

Have you enjoyed your time at SHIFT?

I have enjoyed my time at shift as it has allowed me to experience working amongst a team towards a common goal with each member having a different area of expertise and something different to contribute.

You were given a collaborative programme during your time at SHIFT do you think it helped you?

The collaborative project has helped me as it has given me experience of studio work and what different people can bring to a project based on their skill set.

Do you feel you better understand the roles of your collaborative team?

Each member of the team had something different to bring to the table, the skills varying from graphic design and animation to industry design, game design and web programming, these skills all played a part in the process of designing and completing our project.

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?

Working with people from other disciplines has made me more aware of how collaborating with differing fields on a project can help spread the work load as well as generate more ideas, it is definitely a process I could see being useful in my future work in the industry.

Do you feel you better understand the working of a Creative studio?

I feel I have got a better Idea of working in a creative studio, the time spent at shift has shown my group how even a small group like ourselves working together on a project makes the project more enjoyable and how each of us can contribute something to any project.

Do you appreciate the need for research on a Creative project?

Research is very important in a creative project, at every stage, whether it is for the design of a logo or web page or into possible competitors for your product. It allows you to see what is already out there and what you need to do to make your product stand out from the rest and fulfil its goals.

Do you appreciate the value of a brand statement?

The brand statement is a lot clearer to me now, I had not come across them before my time working at shift and I can see now how it clearly defines what your project/product is about.

Are you happy with the business concept and how it could be given to market?

I feel we have developed the business concept well from our initial thoughts at the open for business launch event. We have looked at what competitors are out there and what we want the business to offer and have developed that idea into a strong concept.

Do you think your skills were utilised sufficiently throughout the project?

I feel there was sufficient tasks for my skills on the project as I brought the idea from the design process into a web page, I also found I enjoyed the design process a lot more than I had previously on other projects.

Would you recommend Shift approach of collaborative working to others?

I think overall the collaborative work has been beneficial to our entire group and shift should definitely look to offer this kind of work to other groups of people in the future so they can benefit from the experience we have received.

Here is the third in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, he and his fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

Thom Sansom

What is your name and where are you studying and/or what is your discipline?

Thom Sansom studying animation at Newcastle college.

Have you enjoyed your time at SHIFT?

It has been an excellent experience that has given me confidence in how working in a Creative studio will be like.

You were given a collaborative programme during your time at SHIFT do you think it helped you?

Yes, it’s shown me how to work in a team to achieve a common goal.

Do you feel you better understand the roles of your collaborative team?

From never working in a team it has shown me the benefits of working in one.

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?

The experience has given me better understanding of how different disciplines can come together instead of only working with people in the same area.

Do you feel you better understand the working of a Creative studio?

Yes, it’s helped my understanding of how a Creative studio works and how people’s specialties can be used.

Do you appreciate the need for research on a Creative project?

I now have a better understanding of how the research can help improve an idea and even compete with a similar one.

Do you appreciate the value of a brand statement?

It has shown me the usefulness of using one and how it helps explain to people what the project is.

Are you happy with the business concept and how it could be given to market?

I am happy with how the concept has evolved from one idea and into one that has better potential for the market.

Do you think your skills were utilised sufficiently throughout the project?

My skills were hard to utilize but I was still able to use them in the project.

Would you recommend Shift approach of collaborative working to others?

I would recommend Shifts approach to others as it helps give experience in working in a team in the creative industry.

Here is the second in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, he and his fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

Simon Roger Kirk

What is your name and where are you studying and/or what is your discipline?
Simon Smith – 3D and 2D design

Have you enjoyed your time at SHIFT?
Yes

You were given a collaborative programme during your time at SHIFT do you think it helped you?
Yes it helped very much

Do you feel you better understand the roles of your collaborative team?
Yes

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?
It has indeed not just in a creative role but in other aspects of my working life also .

Do you feel you better understand the working of a Creative studio?
Yes it’s a new experience for me

Do you appreciate the need for research on a Creative project?
Yes as I need to better understand several areas of a project before creating it

Do you appreciate the value of a brand statement?
Yes I now know its not just a sentence it has substance and a purpose to why its there .

Are you happy with the business concept and how it could be given to market?
Yes, it has been a very interesting insight into how and why a idea can change through several stages .

Do you think your skills were utilised sufficiently throughout the project?
Yes some skills are relatively new to me but I had the chance to use what I know .

Would you recommend Shift approach of collaborative working to others?
Yes I think it’s a great chance to experience the real working environment outside of education .

Here is the first in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, she and her fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

ImageWhat is your name and where are you studying and/or what is your discipline?

My name is Ruth Leach. I’m studying for my degree – Design for Industry.

Have you enjoyed your time at SHIFT?

 Yes indeedy. I’ve met a new bunch people and learnt more about brand identity.

You were given a collaborative programme during your time at SHIFT do you think it helped you?

Yes, collaborative work is very beneficial, you learn a lot from others and you learn that people from different backgrounds have varying perspectives on the same topic area.

Do you feel you better understand the roles of your collaborative team? 

I think it’s been tricky to define particular roles. Especially as we have not always been able to all meet together all the time to progress the project. We all have skills that over lap but at the same time we each have different skills that others try to understand.

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?

I enjoy working with other disciplines, I always feel like I learn a lot more in a shorter space of time. I think it’s important to encourage multi – disciplinary collaborations.  It’s also signified what role I may play in future projects.

Do you feel you better understand the working of a Creative studio?

Yes, this is a new experience for me working in a creative studio outside of university.

Do you appreciate the need for research on a Creative project?

Research is a crucial aspect of the project, as research runs our ideas have developed in conjunction.

Do you appreciate the value of a brand statement?

Yes, I realize it’s important that the brand statement must capture the ethos of the brand.

Are you happy with the business concept and how it could be given to market?

Our idea has developed on greatly from our initial presentation, the business concept now has more clarity and the market is easier to define.

Do you think your skills were utilised sufficiently throughout the project?

I think this project has taken me out of my comfort zone, it is a project focused more on building a brand and creating a brand identity and communication, which I haven’t had a lot of experience with. I think at the beginning of the project my skills were utilized more with the ideation process rather than later on during to project. I felt the ending of project had more graphical and digital web significance. Also due to intense university commitments I’ve been unable to give Shift 100% of my commitment. I wish this opportunity had come around earlier during summer time or later on after I’d graduated.  

Would you recommend Shift approach of collaborative working to others? 

Yes I would, however the Shift approach could consider more; the importance of peoples time availability and commitment and then you’d see even better project outcomes.  If I wasn’t in my final year at university and worked full time as a part of a studio I feel like my contribution would be far greater.

As an internship scheme, Shift is made up of interns from all different disciplines and we thought the best way to introduce ourselves to you, was to let each intern have access to the blog so they can let you know what they’ve been up to. Since Shift is an internship scheme focussed on getting young creatives the kind of experience that will land them a job in industry, we’ve had a lot of movement over the last few months and we didn’t want to leave out our recently departed interns! So let us introduce you to a former Shift recruit, Carl Storey

BlogPostPhoto

– When did you join Shift?

Hi guys! I was part of Shift right from the start: from moving furniture, to making tea and hovering up.. I started on placement at Studio Precept then kind of helped set up Shift. (Now that I think about it really I should get my name put on the door, ‘Carl Storey: Founding Partner’, that’ll sound better.)

– What was your role in Shift?

My role at Shift was intern Creative/Art director working closely with the resident wordsmiths, David Carr and Co Founder Andy Kilburn.

– How did you find Shift as a collaborative programme? Were you working with any particular discipline that you hadn’t worked with before?

The whole studio had a very collaborative feel from the word go. It was great to work with Graphic Designer, Sam Petyt, on projects; we very much had the same vision and he is an incredibly talented young man (I think he’s probably only two years younger then me.. ha!) Working with Raskl was another highlight. We collaborated with them on the ‘We Love What We Do’ project in which we designed and built a huge heart. (See a picture of it below). This was my first taste of seeing an idea come to life. It was so much fun and a massive thanks to James who really brought it to life on film!

Heart

– Did you learn any new skills from collaborating/ did you get to teach anyone new skills?

I learned shit loads of new skills! Before Shift I didn’t really have a clue about the Adobe suites, and I’m a wiz kid now. I also learned about all these design rules I hadn’t a clue existed.. grids? What the fuck are grids? Yeah, I learned a hell of a lot.

– Has collaborating with other disciplines changed your attitude to how you work and/or working within the creative industry in general?

It’s certainly opened me up towards other people’s perspectives on work. Whether graphic, 3D, video, copy, photography or blogger point of view, it’s always interesting to hear different approaches on projects and create something truly unique through collaboration.

– You’re working for Different now, can you tell us a little bit about what you’re doing there? 

My role at Different is very similar to what I was doing in Shift. I’m  interning as an Art Director which means I’m working on lots of interesting things and continuing to build my portfolio with a range of clients and different medias, from banner ads, TV ads to Government work and NE1 business development work.

-What’s your plans for the future?

I’ll be starting BBH London in January, which I am incredibly excited about. I will be working in the BBH Barns and it’s an amazing opportunity which Shift and Different have made me fully prepared for. Can’t wait. Bring it on.

Visit Carl’s website here

Follow him:

Twitter: @Carl_5torey

Instagram: @carlstorey

Hello! Welcome to Shift’s blog. If you’ve gotten to this page then you probably already know a little about what Shift is, but for those who may not know/haven’t bothered to read the indiegogo page, let us introduce ourselves properly…

 

 

Basically, Shift is a new internship programme funded by Studio Precept, a creative agency based in Newcastle. What sets our scheme apart from other internships, is that rather than running around photocopying things and making countless cups of tea, the interns will be working in an agency environment. The idea is that Shift accepts briefs from clients and works on them in the same way a normal agency would. This means that young creatives have the chance to really build up a good portfolio of work and gain actual work experience through performing the kind of role they’re hoping to make their career. We like to think of ourselves as narrowing the gap between education and industry.

Working on real briefs and pretty much being left to our own devices means that working for the programme is a sink or swim scenario, and our team do have the experience and industry knowledge from the Studio Precept guys to help us out when they need it. However, the main thing that Shift is about is innovation: because the programme is independently funded there’s no red tape and there are no compulsory requirements which could be imposed by local councils and such like. The whole point is that the interns can really push the boundaries and find new ways of thinking; whether it’s through traditional methods or through (seemingly) daft stuff like rap battles to come up with slogans. It’s about taking projects beyond their briefs and really trying to push boundaries.

As the briefs start coming in, our current team are going to be tackling them in all kind of different ways from tried and tested methods to new and exciting ways of thinking (which could in all fairness be referred to as madness).. what we’re going to do though is produce a ‘white paper’ publication showing it to you all: the method and the madness. We’re also hosting a launch event for the project on the 26th October at the Northern Design Centre, where we’ll be holding a party to show and celebrate our project. There’ll be guest speakers, collaborative performances, bands and booze. What’s not to like?

P.s We’re working hard to get the project off the ground and we’ll be keeping you up-to-date here, on our facebook page, twitter feed or webpage. If you want to get involved with the project (whether it’s to join the team or sponsor), then please get in touch!