Here is the second in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, he and his fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

Simon Roger Kirk

What is your name and where are you studying and/or what is your discipline?
Simon Smith – 3D and 2D design

Have you enjoyed your time at SHIFT?
Yes

You were given a collaborative programme during your time at SHIFT do you think it helped you?
Yes it helped very much

Do you feel you better understand the roles of your collaborative team?
Yes

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?
It has indeed not just in a creative role but in other aspects of my working life also .

Do you feel you better understand the working of a Creative studio?
Yes it’s a new experience for me

Do you appreciate the need for research on a Creative project?
Yes as I need to better understand several areas of a project before creating it

Do you appreciate the value of a brand statement?
Yes I now know its not just a sentence it has substance and a purpose to why its there .

Are you happy with the business concept and how it could be given to market?
Yes, it has been a very interesting insight into how and why a idea can change through several stages .

Do you think your skills were utilised sufficiently throughout the project?
Yes some skills are relatively new to me but I had the chance to use what I know .

Would you recommend Shift approach of collaborative working to others?
Yes I think it’s a great chance to experience the real working environment outside of education .

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Here is the first in a series of insights from one of the winners from our Shift Launch Party. As part of a winning pitch, she and her fellow Team Life members got to spend some time working in our Shift studio to develop their concept brand and business to a point where it is ready for market.

ImageWhat is your name and where are you studying and/or what is your discipline?

My name is Ruth Leach. I’m studying for my degree – Design for Industry.

Have you enjoyed your time at SHIFT?

 Yes indeedy. I’ve met a new bunch people and learnt more about brand identity.

You were given a collaborative programme during your time at SHIFT do you think it helped you?

Yes, collaborative work is very beneficial, you learn a lot from others and you learn that people from different backgrounds have varying perspectives on the same topic area.

Do you feel you better understand the roles of your collaborative team? 

I think it’s been tricky to define particular roles. Especially as we have not always been able to all meet together all the time to progress the project. We all have skills that over lap but at the same time we each have different skills that others try to understand.

Has collaborating with other disciplines changed your attitude to how you will work in the creative industry?

I enjoy working with other disciplines, I always feel like I learn a lot more in a shorter space of time. I think it’s important to encourage multi – disciplinary collaborations.  It’s also signified what role I may play in future projects.

Do you feel you better understand the working of a Creative studio?

Yes, this is a new experience for me working in a creative studio outside of university.

Do you appreciate the need for research on a Creative project?

Research is a crucial aspect of the project, as research runs our ideas have developed in conjunction.

Do you appreciate the value of a brand statement?

Yes, I realize it’s important that the brand statement must capture the ethos of the brand.

Are you happy with the business concept and how it could be given to market?

Our idea has developed on greatly from our initial presentation, the business concept now has more clarity and the market is easier to define.

Do you think your skills were utilised sufficiently throughout the project?

I think this project has taken me out of my comfort zone, it is a project focused more on building a brand and creating a brand identity and communication, which I haven’t had a lot of experience with. I think at the beginning of the project my skills were utilized more with the ideation process rather than later on during to project. I felt the ending of project had more graphical and digital web significance. Also due to intense university commitments I’ve been unable to give Shift 100% of my commitment. I wish this opportunity had come around earlier during summer time or later on after I’d graduated.  

Would you recommend Shift approach of collaborative working to others? 

Yes I would, however the Shift approach could consider more; the importance of peoples time availability and commitment and then you’d see even better project outcomes.  If I wasn’t in my final year at university and worked full time as a part of a studio I feel like my contribution would be far greater.

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When did you come to Shift and why?
 
Like James I’ve been at Shift since day one. I originally came into Studio Precept on placement whilst studying FdA Advertising at Newcastle College, along with Carl. In fact, it was Carl who suggested I come into the studio; he said the vibe from the lads at Precept was brilliant and the church was a great location.
 
What is your role in Shift?
 
Nothing… seriously.
 
No actually, I’m a creative within the studio: helping out with everything from graphic design work to copywriting and brand analysis. Anything I can help out with really!
 
How is the programme collaborative? Are you working with any particular discipline that you hadn’t worked with before?
 
It’s great in the studio because we’re all from different backgrounds, and it’s great to see how different people work. I really like being able to see James work on his 3D stuff; it amazes me how much attention to detail goes into all of his work. I also enjoy watching people like Alex work. She’s an illustrator who can illustrate anything put in front of her! I think it’s very inspiring to work in a multi disciplinary environment, because I can learn so much from everyone’s skills. It’s really spurred me on to try and find new ways of doing things and learning new skills so I can help out with a bit of everything. Working with the guys up in Precept has also been a great opportunity, because I’m learning all the time from their experience in industry.

 
Are you learning any new skills from collaborating/ did you get to teach anyone new skills?
 
Definitely, it’s the nature of collaboration. You work with these people who can have a completely different skill set to you, and so by sitting with them and working with them you pick up tips and tricks from them. You also get the knowledge and confidence to further your skills and I’d like to think that the rest of the gang can learn something from me using my advertising background, but then again probably they don’t, they’re really ignorant people…
 

Catch more on Josh here: 

Twitter: @JAChelton
Instagram: @JAChelton
Work: Behance

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After the spending the morning chosing names for Secret Santa with the guys from Studio Precept, we’re all starting to feel festive, so we thought we’d share our Christmas wishlist of some of our most wanted gadgets..

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1 – View Quest Retro DAB+ Radio Docking Station – store.apple.com – £99.95
It’s pretty laid back in the studio and spotify is pretty much on constantly, but we quite liked this for its retro design.

2. Gameboy
This was Lenthall’s choice. He didn’t really justify his choice, he just said “it’s got soul”. It did spark off a whole debate about which vintage games machines were best..

3 – Wacom Cintiq – Wacom.com – $2,599.00 or £1612.48
This was Alex‘s choice… “For my christmas gadget I would love love love love love a Wacom Cintiq. At Precept I use a little Wacom Bamboo tablet and its like an extension of my arm. There’s not much chance of me getting my dream Cintaq as it RRP’s at about £2k! – essentially its a HD touchscreen tablet and its amazeballz” So while we’re on the subject, if anyone needs Alex to review a Cintiq…

4 – iPhone charger case – Amazon – £9.99
We chose this one for Adam since he’s spent the morning moaning about the lack of plug space for his phone charger.. We’re a little short of plug space at the moment, with it being winter and pretty much every available socket is being used for lamps and heaters; cold creatives don’t produce good work!

5 – Liquid Lamps – Kouichi Okamoto – http://www.kyouei-ltd.co.jp – 23,200 JPY or £171.58
Our studio is based in a renovated church so it gets pretty dark in here so as we’ve already mentioned, we’ve got quite a few lamps dotted around, and it helps when they look good..

6 – The original Apple II – one went on ebay for $6100! (£3784.59)
This one was Josh‘s choice. “Have you seen it? It’s so cool! It’s a design classic”, was about as much sense as we could get out of him..

7 – Sol Republic in-ear headphones – Sol Republic – £49.95
The lovely folk at Sol Republic sent us a pair of their AMPS In-Ear headphones to review, and since Mark is the studio’s resident DJ (and went on about them the most), he’s spent the last couple weeks trying them out. With a sleek design and brilliant sound quality, he thought they deserved a place on our Christmas wishlist! And he’s promised to share his review on the blog soon…

8 – iRig keyboard keys – Apple – £79.95
I did tell Alex that my gift choice was an instax 210 but then she found this plug in keyboard and thought it looked good… Who doesn’t need a keyboard that plugs into your iphone?

Want to meet another one of our interns? Let us introduce you to Sam Petyt, talented graphic designer and promising youngster. He’s the one on the right..

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When did you come to Shift and why?

Luckily for me I started at Precept just before Shift got up and running. I thought I was only going to be here for a couple of weeks and then they’d send me on my way back over the Byker Bridge, but lo and behold I’m still here now, which is good of them.

What is your role in Shift?

Because the main focus at Shift is collaboration, I’ve been able to try my hand across a few areas from Branding through to Type Design. Although as I’m studying Graphic Design at College, I’m often tasked with coming up with the visual side of idea generation, generally in branding.

How is the programme collaborative? Are you working with any particular discipline that you hadn’t worked with before?

We collaborate on every brief. As a group we have knowledge in a range of disciplines and when we pool all our ideas together, we’re able to make things bigger and better. It’s a continuous learning process but we’ve made it a success so far.

Before Shift, I didn’t really a clue about Advertising (although at the time I might have thought otherwise!), particularly the theory behind it and how the idea stage works. It’s been particularly interesting for me to work with those in Advertising and see how much interest they also have in design, from taking inspiration from graphic design to photography and film. Turns out it’s not just about the slogans, my bad! It’s also been cool to see the processes they use to generate thought provoking messages.

Are you learning any new skills from collaborating/ did you get to teach anyone new skills?

I’m learning all the time to be honest. From idea generation methods, how to analyse brands, through to how SEO works, it’s a constant learning process.

We often exchange digital skills with each other: some of us are better in Illustrator, some are better in Photoshop etc.. so it’s always good when you learn a shortcut or how to make something mental, it improves efficiency and creativity no end.

Has collaborating with other disciplines changed your attitude to how you work and/or working within the creative industry in general?

It’s so important these days to recognise that you need to have a knowledge of as wide a range of creative disciplines as possible, otherwise you’ll get left behind.

Before Shift, I thought I was a bit of a control freak, but I’ve found that I actually enjoy working in a group far more. Working with a team, I’ve found that my ideas are always far more considered and more successful. Even just being able to get constructive criticism on a regular basis is really important for us all, it means we can constantly improve our work.

We’ve got another of Shift’s interns to introduce you to, meet James: our expert in all things digital!

When did you come to Shift and why?

 I’ve been here from the start, after meeting the Studio Precept guys a year ago whilst searching for placements. The new studio location, the neighbouring creative talent and the prospect of being involved in a young, fresh and multi-disciplinary creative studio all sounded pretty good to me!

 

– What is your role in Shift?
 Film production, 3D Modelling and Animation. Little bits of photography here and there. I provide good technical knowledge and risk assessment when it comes to logistics and time frames. I think…

 

– How is the programme collaborative? Are you working with any particular discipline that you hadn’t worked with before?

 Branding and advertising is all new to me, so it’s cool getting to observe or be involved in part of that process; a redevelopment or reimagining of a business. It’s been really interesting to learn about how designers can help a company portray the right image to people. Even stuff like the impact of fonts and colour associations. Awesome.

 

– Have you learned any new skills from collaborating/ did you get to teach anyone new skills?

 The best experience I’ve gotten out of this internship is getting exposure to different disciplines and using that to take my work to the next level. For someone like me who’s heavily focused on the technical side of projects, the aesthetics input from other creatives is hugely beneficial. I’ve worked on 3D modelling and animation that I’ve refined along the way to meet a clients preferences and learned new skills from the likes of the Novak collective.

 

– Has collaborating with other disciplines changed your attitude to how you work and/or working within the creative industry in general?
 I’ve got to experience everyone’s favourite videos, pictures, websites, music and it all benefits me when it comes to taking my work to the next level. I’ve gained that little bit extra knowledge on how to add more production value, make things a bit more epic and cool for all different ages of people.
 

Check out more of James‘ work on his website and youtube channel.