Tag Archives: North East


What better way to get into the festive spirit than with a gingerbread team building competition? After going head to head with Studio Precept, Team Shift won hands down with a gingerbread model of the studio! Amazing effort.

Merry Shiftmas from all of us 🙂



When did you come to Shift and why?
Like James I’ve been at Shift since day one. I originally came into Studio Precept on placement whilst studying FdA Advertising at Newcastle College, along with Carl. In fact, it was Carl who suggested I come into the studio; he said the vibe from the lads at Precept was brilliant and the church was a great location.
What is your role in Shift?
Nothing… seriously.
No actually, I’m a creative within the studio: helping out with everything from graphic design work to copywriting and brand analysis. Anything I can help out with really!
How is the programme collaborative? Are you working with any particular discipline that you hadn’t worked with before?
It’s great in the studio because we’re all from different backgrounds, and it’s great to see how different people work. I really like being able to see James work on his 3D stuff; it amazes me how much attention to detail goes into all of his work. I also enjoy watching people like Alex work. She’s an illustrator who can illustrate anything put in front of her! I think it’s very inspiring to work in a multi disciplinary environment, because I can learn so much from everyone’s skills. It’s really spurred me on to try and find new ways of doing things and learning new skills so I can help out with a bit of everything. Working with the guys up in Precept has also been a great opportunity, because I’m learning all the time from their experience in industry.

Are you learning any new skills from collaborating/ did you get to teach anyone new skills?
Definitely, it’s the nature of collaboration. You work with these people who can have a completely different skill set to you, and so by sitting with them and working with them you pick up tips and tricks from them. You also get the knowledge and confidence to further your skills and I’d like to think that the rest of the gang can learn something from me using my advertising background, but then again probably they don’t, they’re really ignorant people…

Catch more on Josh here: 

Twitter: @JAChelton
Instagram: @JAChelton
Work: Behance


After the spending the morning chosing names for Secret Santa with the guys from Studio Precept, we’re all starting to feel festive, so we thought we’d share our Christmas wishlist of some of our most wanted gadgets..


1 – View Quest Retro DAB+ Radio Docking Station – – £99.95
It’s pretty laid back in the studio and spotify is pretty much on constantly, but we quite liked this for its retro design.

2. Gameboy
This was Lenthall’s choice. He didn’t really justify his choice, he just said “it’s got soul”. It did spark off a whole debate about which vintage games machines were best..

3 – Wacom Cintiq – – $2,599.00 or £1612.48
This was Alex‘s choice… “For my christmas gadget I would love love love love love a Wacom Cintiq. At Precept I use a little Wacom Bamboo tablet and its like an extension of my arm. There’s not much chance of me getting my dream Cintaq as it RRP’s at about £2k! – essentially its a HD touchscreen tablet and its amazeballz” So while we’re on the subject, if anyone needs Alex to review a Cintiq…

4 – iPhone charger case – Amazon – £9.99
We chose this one for Adam since he’s spent the morning moaning about the lack of plug space for his phone charger.. We’re a little short of plug space at the moment, with it being winter and pretty much every available socket is being used for lamps and heaters; cold creatives don’t produce good work!

5 – Liquid Lamps – Kouichi Okamoto – – 23,200 JPY or £171.58
Our studio is based in a renovated church so it gets pretty dark in here so as we’ve already mentioned, we’ve got quite a few lamps dotted around, and it helps when they look good..

6 – The original Apple II – one went on ebay for $6100! (£3784.59)
This one was Josh‘s choice. “Have you seen it? It’s so cool! It’s a design classic”, was about as much sense as we could get out of him..

7 – Sol Republic in-ear headphones – Sol Republic – £49.95
The lovely folk at Sol Republic sent us a pair of their AMPS In-Ear headphones to review, and since Mark is the studio’s resident DJ (and went on about them the most), he’s spent the last couple weeks trying them out. With a sleek design and brilliant sound quality, he thought they deserved a place on our Christmas wishlist! And he’s promised to share his review on the blog soon…

8 – iRig keyboard keys – Apple – £79.95
I did tell Alex that my gift choice was an instax 210 but then she found this plug in keyboard and thought it looked good… Who doesn’t need a keyboard that plugs into your iphone?

We’ve got another of Shift’s interns to introduce you to, meet James: our expert in all things digital!

When did you come to Shift and why?

 I’ve been here from the start, after meeting the Studio Precept guys a year ago whilst searching for placements. The new studio location, the neighbouring creative talent and the prospect of being involved in a young, fresh and multi-disciplinary creative studio all sounded pretty good to me!


– What is your role in Shift?
 Film production, 3D Modelling and Animation. Little bits of photography here and there. I provide good technical knowledge and risk assessment when it comes to logistics and time frames. I think…


– How is the programme collaborative? Are you working with any particular discipline that you hadn’t worked with before?

 Branding and advertising is all new to me, so it’s cool getting to observe or be involved in part of that process; a redevelopment or reimagining of a business. It’s been really interesting to learn about how designers can help a company portray the right image to people. Even stuff like the impact of fonts and colour associations. Awesome.


– Have you learned any new skills from collaborating/ did you get to teach anyone new skills?

 The best experience I’ve gotten out of this internship is getting exposure to different disciplines and using that to take my work to the next level. For someone like me who’s heavily focused on the technical side of projects, the aesthetics input from other creatives is hugely beneficial. I’ve worked on 3D modelling and animation that I’ve refined along the way to meet a clients preferences and learned new skills from the likes of the Novak collective.


– Has collaborating with other disciplines changed your attitude to how you work and/or working within the creative industry in general?
 I’ve got to experience everyone’s favourite videos, pictures, websites, music and it all benefits me when it comes to taking my work to the next level. I’ve gained that little bit extra knowledge on how to add more production value, make things a bit more epic and cool for all different ages of people.

Check out more of James‘ work on his website and youtube channel.

As an internship scheme, Shift is made up of interns from all different disciplines and we thought the best way to introduce ourselves to you, was to let each intern have access to the blog so they can let you know what they’ve been up to. Since Shift is an internship scheme focussed on getting young creatives the kind of experience that will land them a job in industry, we’ve had a lot of movement over the last few months and we didn’t want to leave out our recently departed interns! So let us introduce you to a former Shift recruit, Carl Storey


– When did you join Shift?

Hi guys! I was part of Shift right from the start: from moving furniture, to making tea and hovering up.. I started on placement at Studio Precept then kind of helped set up Shift. (Now that I think about it really I should get my name put on the door, ‘Carl Storey: Founding Partner’, that’ll sound better.)

– What was your role in Shift?

My role at Shift was intern Creative/Art director working closely with the resident wordsmiths, David Carr and Co Founder Andy Kilburn.

– How did you find Shift as a collaborative programme? Were you working with any particular discipline that you hadn’t worked with before?

The whole studio had a very collaborative feel from the word go. It was great to work with Graphic Designer, Sam Petyt, on projects; we very much had the same vision and he is an incredibly talented young man (I think he’s probably only two years younger then me.. ha!) Working with Raskl was another highlight. We collaborated with them on the ‘We Love What We Do’ project in which we designed and built a huge heart. (See a picture of it below). This was my first taste of seeing an idea come to life. It was so much fun and a massive thanks to James who really brought it to life on film!


– Did you learn any new skills from collaborating/ did you get to teach anyone new skills?

I learned shit loads of new skills! Before Shift I didn’t really have a clue about the Adobe suites, and I’m a wiz kid now. I also learned about all these design rules I hadn’t a clue existed.. grids? What the fuck are grids? Yeah, I learned a hell of a lot.

– Has collaborating with other disciplines changed your attitude to how you work and/or working within the creative industry in general?

It’s certainly opened me up towards other people’s perspectives on work. Whether graphic, 3D, video, copy, photography or blogger point of view, it’s always interesting to hear different approaches on projects and create something truly unique through collaboration.

– You’re working for Different now, can you tell us a little bit about what you’re doing there? 

My role at Different is very similar to what I was doing in Shift. I’m  interning as an Art Director which means I’m working on lots of interesting things and continuing to build my portfolio with a range of clients and different medias, from banner ads, TV ads to Government work and NE1 business development work.

-What’s your plans for the future?

I’ll be starting BBH London in January, which I am incredibly excited about. I will be working in the BBH Barns and it’s an amazing opportunity which Shift and Different have made me fully prepared for. Can’t wait. Bring it on.

Visit Carl’s website here

Follow him:

Twitter: @Carl_5torey

Instagram: @carlstorey

It’s been a while since we’ve posted but having been caught up with all the excitement of the launch event and our new projects, there just doesn’t seem to have been a spare moment! We’re still waiting for some photos of our launch event, Open For Business so for now I thought I’d just share this time lapse video as a little teaser..

SHIFT Open For Business launch event Timelapse from Studio Precept on Vimeo.

We’ve also got an exciting new development to share, pretty soon all of our interns are going to be contributing to the blog over the next few weeks, sharing their experience of Shift and the things they’re working on right now.

With a nice little package arriving from Krispy Kreme this morning, Studio Precept and Shift HQ was whipped up into a doughnut frenzy.

Krispy Kreme Gateshead

We were sent a sample of their lush new Kreme de la Kreme range: 
Salted Caramel, a hollow doughnut filled with a salted caramel and topped with dark chocolate
Chocolate Praline Fudge Cake, a doughnut coated in chocolate fudge and hand rolled in caramelised hazelnuts
Pistachio & White Chocolate Nougat, a hollow doughnut filled with pistachio and white chocolate nougat.

The chocolate praline fudge cake went down a treat and within minutes they had all been snapped up… much to the disappointment of our boss, Nick. With things in the studio getting manic in the run up to our launch event, we definitely needed a sugar rush! Thanks very much to the lovely folk at Krispy Kreme!